The author analyses the power and impacts of online social networking services and he advices how the tools can be handled for nature conservation aims.
He considers Facebook as the current most important social network and provides examples of well functioning facebook pages in nature conservation, both from the Czech Republic, e.g. the Krkonoše/Giant Mts. National Park Administration, Prague Zoological Garden or Ekolist.cz and from abroad, i.a. the World Wide Fund for Nature (WWF International) or Environmental Investigation Agency (EIA). He presents in his opinion the best facebook pages dealing with nature conservation in a separate box.